"The Museum of Living History" - an interactive journey of Brand's Past, Present and Future.
The Museum Of Living History
Firm LocationPune, India
Project locationMahindra Towers, Worli, Mumbai, India
Companyfigments EXPERIENCE LAB
Lead ArchitectHarsh Manrao
Design TeamHarsh Manrao - Lead experience designer ; Elsie Nanji - Design and creative consultant ; Jasleen Manrao, Neetika Devgan, Apurva Sharma, Surbhi Agrawal - Experience designer ; Mansi sood, Shivangini Dasgupta - Researcher
ClientMahindra Groups
Project Videohttps://youtu.be/BGU2VKAik7Q
The ‘Museum of Living History’ is a celebration of the philosophy, a testament to the core values and reflection of the culture of the Mahindra Group. The museum showcases the richness of the last 75 years, connects the ever-evolving present and is a continuum to the future. To ensure that the ideology of the brand is captured, its story is explained in a unique, engaging manner. The narrative has been curated, manifested through 4 mediums - installations, films, objects, digital experiences. The exhibits capture the ongoing progression of businesses and the design allows for constant updates.