Aristocracy London flagship showroom
Aristocracy London Flagship Showroom
Firm LocationLondon, United Kingdom
CompanyAristocracy London
Lead ArchitectAndreas Skourtis
ClientAristocracy London
Project Videohttps://www.youtube.com/watch?v=6Wfq28AjWKc
In late 2023, menswear fashion house Aristocracy London moved into a new flagship showroom in London’s South Kensington. The showroom occupies the ground and mezzanine floors of a Grade II listed building, opposite the Natural History Museum. Architect Andreas Skourtis took inspiration from the exhibition displays of the nearby Victoria & Albert Museum to create a luxury space that evokes a sense of home. Art deco patterns blend with original Victorian features, bespoke fittings represent the brand’s navy and gold visual identity while commissioned paintings celebrate fashion's link to art.