HGEsch Photography
Telekom Flagship Store Hamburg
Firm LocationCologne, Germany
Project locationHamburg, Germany
CompanyLEPEL & LEPEL
ClientDEUTSCHE TELEKOM PRIVATKUNDEN-VERTRIEB GMBH
Telekom’s largest flagship store (875m²) in Europe gives customers a superlative, vibrant shopping, and brand experience. With its distinctive brand presentation and optimal support for service, advice and events, the concept is affirming bricks-and-mortar retail. Inspired by the port, the wave-like ceiling installations and fluid mirroring effects evoke the theme of water. A core element is a striking, magenta colored staircase which celebrates the brand. Environmental consciousness is becoming a part of the experiential world. Recycled and cradle-to-cradle certified materials are being used.