Poggenpohl is a 130-year-old German luxury kitchen furniture manufacturer that has been defining the concept of modern kitchens for generations in Europe. In 2022, Poggenpohl brought German quality and craftsmanship to Shanghai and commissioned IFG to create a memorable brand touchpoint as it extended its services beyond kitchen cabinets. The aim was to create a customer experience center where the kitchen becomes a space for gathering and enjoyment, a highlight of individual living environments.