ClientClient & Collaborator: Howard Hughes Corporation. Client, Concept Development, Creative Direction and Construction Management: Endorphin Ventures, Tony Berger (Partner & CEO) & Ian Cleary (Partner)
The Lawn Club project consisted of the development of a 27,000sf bar, lounge and entertainment space driven by the ethos of sportsmanship and the desire to provide New York City with a premier leisure destination. It presented an opportunity to develop a physical design concept in parallel with the evolution of the overall brand and graphic identities. Through collaboration with all partners, core elements of the brand identity were integrated into the interior design in order to bring the 'leisure headquarters' experience to the iconic Fulton Market Building at the South Street Seaport, NY.