Nikita Subbotin (Landon Studio)
EKONIKA store
Firm LocationLondon, United Kingdom
CompanyDA BUREAU
Lead ArchitectVasilii Portnyagin
Design TeamAnna Lvovskaia, Boris Lvovskiy, Fedor Goreglyad, Maria Romanova, Vasilii Portnyagin
ClientEKONIKA store
In order to create a harmonious concept, we explored the history of the brand and whatits founders were inspired by, as well as immersed ourselves in the craft of shoe making. We identified four key images embedded in the brand's DNA: femininity, naturality,relevance, and warmth, and tried to modernise EKONIKA's image by preserving theseimages. When creating the project we were guided by two main themes.