Wade into the water: Blue Rock Swim Club entryway designed by Way of Normal - Photography by Eymeric Widling
Blue Rock Swim Club
Firm LocationCalgary, Canada
CompanyWay of Normal
Lead ArchitectLandon Anholt
Design TeamJoel Riep, Adrienne Cunningham, Jamie Anholt, Colton Hayes
ClientBlock Hospitality
Once an underused brewing space, the area was transformed into Blue Rock Swim Club—a moody, brutalist lounge evoking an abandoned underground bathhouse. A former service corridor now serves as the steel-clad main entry, merging function with mystery. The design features a dramatic pool-cutout-turned-seating, ghostly basins & tiers, waxed reflective surfaces evoking the reflections of water, and handcrafted finishes. Inspired by L.A. eclecticism and Brazilian modernism, the space balance’s raw structure with curated elegance, highlighted by in-house designed, bespoke lighting and furnishings.