Sorin Morar
Holzkern Salzburg
Firm LocationMunich, Germany
Project locationSalzburg, Austria
Companygül koc GmbH interior design + construction services
Lead ArchitectGül Koc-Janssen
Design TeamJose Janaban Jr.; Egzon Rexhepi
ClientTime for Nature GmbH
In collaboration with the Austrian watch brand Holzkern, a store concept was developed to translate brand identity into a spatial system. Based on the values of nature, craftsmanship, and individuality, the 80 m² pilot store in central Salzburg features a sustainable, modular interior. Natural and durable materials such as wood and stone, combined with recycled flooring and vegetated walls, enhance acoustics and indoor climate. A flexible modular furniture system allows adaptable product display, while the design avoids short-lived trends and focuses on durability and timelessness.