A refined, immersive SIMMONS showroom where soft curves, layered lighting, and tactile finishes create a calm, sensory driven environment that elevates the experience of comfort, guiding visitors through a seamless journey of discovery and rest.
Simmons Flagship Store Asia
Firm LocationKuala Lumpur, Malaysia
Project locationKuala Lumpur, Malaysia.
CompanyDMZ International Design Group
Lead ArchitectIDr. M.C. Ho
Design TeamBrenda Phang, Ivan Foo
ClientSimmons (SEA) Pte Ltd
Simmons Flagship Store Asia redefines the retail experience as a multi sensory environment centred on the science of sleep. Designed as a benchmark for the region, the space integrates visual clarity, acoustic comfort, curated scent, tactile materiality, and atmospheric lighting to engage all five senses. Spatial planning guides visitors through a calm and immersive journey, transforming product display into experiential discovery while reinforcing Simmons’ legacy of craftsmanship and innovation in premium sleep solutions.